IN THE PRESS
"A Debate on Tactics as Savings Account Models Proliferate"
American Banker, | Tuesday, November 18, 2008
"When banks are designing reward programs, they need to make sure that they don't suffer from unintended consequences," said James McCormick, the president of First Manhattan Consulting Group in New York.

One danger lies in overselling the ease with which rewards can be obtained and leaving customers feeling misled, Mr. McCormick said.

"Banks enjoy a very precious position as the most trusted of financial service providers. They shouldn't undertake any actions that compromise that trust."
"Amid Holding Company Rush, Discover Eyes Another Way "
American Banker , | Monday, November 17, 2008
According to First Manhattan Consulting Group, "direct" banking deposits in the United States have grown from about $65 billion in 2004 to $200 billion in 2007, or 35% to 60% per year, compared with 3% to 4% per year in total retail deposits.

James McCormick, the firm's president, said he would have expected the overall rate of growth in direct deposits to moderate if capital markets were not so fickle. Normally, he said, institutions enter the market, ramp up quickly, and meet their funding needs. For example, a finance company with $30 billion of assets might target $6 billion in consumer deposits to change its funding mix.

"They price up at the higher end of the rate structure, and grow very rapidly for a while, because they're growing from a base of zero," he said. "When they get to $6 billion, they change their approach" because "they're only looking for growth in proportion to the growth rate" of the overall company.

But this year, "with the financial crisis and the concern over liquidity coming into play," that pattern has not determined the trend. For those seeking deposits through the direct channel, Mr. McCormick said, "it is inappropriate to assume that direct banking is a total commodity," where a Web site, FDIC insurance, and a high interest rate is sufficient.

Effective call centers are also important, for example. "A lot of customers will explore options on the Internet but" want to ask someone on the phone basic questions before opening an account, Mr. McCormick said.

A fundamental question for companies is whether the costs of building a direct deposit-gathering platform, and the advertising and high rates needed to attract account holders, are less than those in wholesale markets, Mr. McCormick said.

"Before liquidity was so valuable, that calculation" would not justify a direct platform for those "that had access to wholesale funds and a strong debt rating," he said. But "at times like these, being short on liquidity is sometimes the end of the game."
"U.S. Bancorp, Eyeing Bulked-Up Rivals, Ponders"
Wall St Journal, | November 12, 2008
U.S. Bancorp lacks presence in what are commonly considered some of the nation's most attractive -- and most competitive -- banking markets: the Northeast, the Southeast and Texas. Mr. Cecere said the company is "not bound by any particular geography" when it thinks about acquisitions.

That suits some observers fine. James M. McCormick, the president of First Manhattan Consulting Group, said, "We find no evidence between so-called attractive banking markets and total return to shareholders."
"The Search for Innovation: Leadership in Turbulent Times"
BAI Banking Strategies, November/ December 2008, June-July 2008
James M. McCormick, president of First Manhattan Consulting Group, runs a firm that has conducted thousands of "mystery shops" and interviews with front-line employees at retail banks. He told the gathering that during their visits, his researchers always ask bank employees a simple question: "As a customer, why should I choose your bank over the competition?" And two-thirds of the time, McCormick noted, the employees have no answer to that question; they either say nothing or, in his words, "make something up on the fly."

The executives seemed uneasy, if unsurprised, by McCormick's report. I was stunned. How can any business expect to outperform the competition when its own employees can't explain — simply and convincingly — what makes them different from, and superior to, the competition?
"The Fine Art of Cross-Selling"
BAI Banking Strategies, November/ December 2008
"The trick of it is finding the right customer and marrying them up with the right need proactively or letting them know you can take care of it," says Gordon Goetzmann, managing vice president at First Manhattan Consulting Group, a consulting firm in New York City. "It's guiding them to the right person to help them actually close that sale, whether it's a person in the branch, in the contact center or some other referral."

While matching customer needs with products "is pretty easy to do," Goetzmann adds, it's also "where most banks fall short. They hold cross-sell out there as the Holy Grail and as the means to an end."……….

More focused campaigns also make direct mail more effective. When a regional bank recently launched a direct-mail campaign covering all deposit products, it found that just focusing on a group with a higher average balance increased its response rate to 4%, up from 3%, according to First Manhattan. The difference was merely mailing to a customer group with an average balance of $12,000, rather than $10,000.
"Gauging Fee-Side Pricing Power as Industry's Top Consolidates"
American Banker, Friday, October 31, 2008
"In many geographies, smaller banks already are gaining share on larger ones, so that would seem to counter the notion that the big banks will be able to deploy a significant degree of pricing power," James McCormick, the president of First Manhattan Consulting Group of New York, said in an interview this week. "In a lot of markets, community banks still have a powerful position. … Overall, on the consumer side, banks smaller than the top 30 institutions still have about 50% of market share."

Mr. McCormick said his recent analysis of market trends shows that if bankers start "getting more aggressive on fees, you could end up shooting yourself in the foot by losing deposits."

He also said lawmakers are increasingly sensitive about any hidden or lofty fees that could be viewed as unfair.
"Developing a Comprehensive Investment Decision Framework for Mortgages"counting & Financeune-July 2008
"How to identify opportunities in mortgage-related investments. Comprehensive article by Emil Matsakh, Managing Vice President, Will Callender, Managing Vice President and Ken Alverson, Vice President can be obtained by clicking here.

Bank Accounting & Finance www.tax.cchgroup.com.
 
"Can Banks Maintain Edge in Confidence Game"
American Banker , April 29, 2008
"James M. McCormick, the president of First Manhattan Consulting Group in New York, said that on a scale of 1 to 10 (with 10 being "total destruction of trust") the subprime and credit industry crises impact on banks rates a 3, because most consumers understand that it was nonbank financial industry employees who "bent the rules."

Still, Mr. McCormick said, "If banks persist in becoming even more aggressive in overdraft and other nuisance fees, they will be putting their trusted positions at risk to a greater degree than the mortgage phenomenon.

He believes that this is because the fees can make consumers "really angry."

Mr. McCormick said many of the banks that were the most aggressive in offering free checking accounts have become the most aggressive in charging overdraft and other fees.

"In the early days of free checking, many were gaining share and now many of those banks are losing share," he said."

"Can Banks Maintain Edge in Confidence Game"
American Banker , April 29, 2008
"Robert M. Tetenbaum, an executive vice president and the co-head of the marketing services practice at First Manhattan Consulting Group, said that a big reason consumers view banks differently is that they look at their banks for different things.

"It all comes back to product," he said.

He explained that "When I'm giving an institution money, imbedded in that is trust.  When I'm asking for a loan, my trust is hoping that they're going to give me a fair deal."

Brokerage customers, by contrast, trust that their firms will protect their principal while providing a fair risk-reward return, Mr. Tetenbaum said."

"On the Money Hunt: Pulling in Deposits; in Competitive Times, Value Proposition and Execution Counts"
ABA Banking Journal, February, 2008
"Deposit growth--checking accounts, savings, money market funds, and CDs--has averaged from 5% to 6% in most markets annually since 2000 with a few dramatic blips up and down along the way, says Gordon J. Goetzmann, managing vice-president, First Manhattan Consulting Group, New York. On average, the typical mid-sized bank relies on wholesale funding for 10% of its balance sheet assets.  Growth of core deposits is generally tied to rate of inflation, net new formation of households, and net business growth, Goetzmann points out, making for regional variation."
"Branching Outlook: Cautious, Surgical, But Still Growth Key"
Cover Article - American Banker Retail Banking Supplement, January 15, 2008
"James M. McCormick, the president of First Manhattan Consulting Group, refers to this period as a time when small banking companies made a bet that even though the Internet had arrived, branches would still serve an important purpose and were crucial to any bank's success. It was the opposite of what large companies were doing: cutting back on branches and focusing on online capabilities. "Banks now have enough experience in how well they've done, and some are going to say, 'Well, we tend to do this pretty well, and we tend to get a good return on investment, so we're going to keep on doing it,' " he said."
"Framing Payments Strategy Around the Checking Account"
BAI Banking Strategies, January/February 2008
"For retail banks, payments strategy must center on the checking account."

Entire article by Gordon Goetzmann, EVP and Paul Sussman, Senior Engagement Manager available at:
http://www.bai.org/bankingstrategies/2008-jan-feb/Framing_Payments/

"Being All Things To All People Isn't So Profitable"
US Banker, December 1, 2007
"Simple demographics would indicate that marketing to the both people would be effective. But this method is just not sophisticated enough, considering people's complexities around managing money, says David Tetenbaum, the managing VP at First Manhattan Consulting Group. "[Financial Personalities] is very different than the conventional approach, which has historically been demographically based and is more of a blunt instrument," he says."
"Improving Risk Committees' Productivity and Effectiveness"
Bankstocks.com, October 25, 2007
"We believe it’s possible to broadly define a generic risk-management process that can be applied effectively to a broad range of manageable risks. The overall approach is based on the three following principles. First, top management (not staff) should be the ones to drive the process. Second, top management should require that support materials be relevant and succinctly address all key risk issues. Third, top management should ensure that prior risk-management-related decisions are reviewed for practicability and effectiveness……"
Entire article by Alden Toevs, EVP and Emil Matsakh, Managing Vice President available on www.bankstocks.com
"Revving Up Revenues"
US Banker Magazine, October 4, 2007
“"When you're trying to get your sales force to behave in a way that delivers more revenue, you have to give them training, incentive systems and case studies, and the what-to-say-in-this-situation help to make it work," says Jim McCormick, president of First Manhattan Consulting Group."
"Taking Expense Control to the Next Level"
BAI, October, 2007
"Banks need to go beyond typical head count reductions in their drive to cut costs. Three areas to look at: shared services functions, future investments and compliance-related activities. The good news is that the inverted yield curve won’t last forever. The bad news is that even when the yield returns to “normal,” banks will still find profitability under pressure."
Entire article by Gordon Goetzmann, EVP:
http://www.bai.org/bankingstrategies/2007-sep-oct/guest/
"Winners in the Race for Same-Store Deposit Growth"
Bankstocks.com, September 20, 2007
"One metric stands out as being highly correlated to growth in a bank’s shareholder value: same-store deposit growth. Banks that consistently generate strong same-store deposit growth in their mature branches tend to generate strong growth in other relevant measures, as well, from overall organic revenue growth, to earnings per share growth, to total shareholder return. What’s more, the number is also a good predictor of success in de novo branching."
Entire article by James McCormick, President available on www.bankstocks.com
"Customer Service Is Best Interest for Banks”
Wall Street Journal, September 15, 2007
"... James McCormick, president of First Manhattan Consulting Group, which has sent employees into banks posing as customers for years, says some banks offer new ways to make switching easier than in the past."
"Branching Out"
Dallas Business Journal, August 2007
"First Manhattan Consulting Group found that only 20% of institutions that try to grow by adding branches were consistently successful at it.

Building a brand new bank office is very different from minding the store at a well established branch, said Gordon Goetzmann, EVP . “It’s all hand on deck to bring in new customers. The Banks that are the best at starting new branches know what makes them different & are able to tell potential customers about it” Unless you can succinctly answer that question, you have potential problems.”

“What is different about Dallas-Fort Worth is the mix of institutions opening new branches here, says Andrew Frisbie of First Manhattan Consulting”- “you’ve got all kinds of people – big banks, small banks entrenched players and new entrants who are coming in here” Frisbie said."

"Bankers Discuss Efforts to Get More Share"
American Banker, July 24, 2007
""Some banks have relabeled their private bank as a wealth management unit," said Robert R. Vokes, a managing vice president with First Manhattan Consulting Group, a New York firm that serves financial services companies. "But if you peel back, it's still a private bank. It's focused on deposit and credit instruments."

Of the 110 million households in this country, 3% to 4% own about 65% of all financial assets, said First Manhattan's Mr. Vokes, and those households on average hold more than $2 million. Another 30% of all financial assets are held by about 42% of all households, he said, and they hold about $100,000 to $2 million each. Though the first group, truly affluent people, generate the biggest chunk of business, competition for those individuals is fierce, Mr. Vokes said.

The second group, often labeled mass affluent, is growing rapidly and may offer an opportunity to more banks, he said. Both are seeking advice, he and others said, though affluent investors typically require considerably more specialized and sophisticated information than others. In addition to gaining knowledge about stocks and bonds, these investors want help figuring out how to minimize income taxes, how to transfer their savings to their offspring, and how to avoid burdening their children if they need long-term care, several executives said.

Mr. Vokes said the mass affluent want help with two questions in particular: Does that person have enough money to retire, and how much will that person be able to spend in retirement?"

"M&A - BRANCH CLOSURES: Think About the Micromarket"
Retail Banker International, June 30, 2007
…the latest study by US-based consultancy First Manhattan Consulting Group (FMCG), Beating the Odds in Bank Acquisitions: Avoiding Value Destruction in Branch Consolidations, challenges many of the assumptions surrounding bank mergers and questions whether, in many cases, branch closures are a good idea at all.

By examining closely the economics of a number of bank deals in recent years, FMCG took a detailed look at the impact of consolidating and converting branches as part of its in-market acquisitions.

"Viewpoint: Branch Consolidation Presents Challenges"
American Banker, June 29, 2007
"An analysis our firm performed shows that the majority of branch consolidations result in a negative net present value, because customer attrition turns out to be much higher than typically assumed.

Consequently, banks need to implement next-generation approaches for selecting which branches to close, adopt the techniques used by institutions that beat the odds with higher retention, and integrate these perspectives into their distribution planning.

The potential savings associated with consolidating overlapping branch networks can be intoxicating. Such figures are ubiquitous in in-market deal announcements and are incorporated into valuations. However, focusing exclusively on this aspect of the income statement can lead to inappropriate decisions." ...Full Article by James McCormick , President and Theo Moumtzidis, Managing Vice President.

"The Big Question"
Retail Banker International , April 18, 2007
"Direct banking: should banks play offence, defense or stay on the sidelines? Jim McCormick and Gordon Goetzmann, president and managing vice-president, respectively, of First Manhattan Consulting Group, give their views on one of the definitive trends to hit the retail banking market over the past decade Could this 'disruptive' direct banking model put 30 percent of banks' stock price at risk? What should your strategy be as more competitors offer high rates via this approach? The answer will be different depending on your bank's situation."
"Pressure Seen on Web Deposit Efforts"
American Banker, March 23, 2007
Gathering deposits through online channels is becoming more popular, but First Manhattan Consulting Group says it is not for all institutions.

James M. McCormick, the New York firm's president, and two colleagues issued a white paper this week that concludes banking companies following the pack and starting online deposit accounts could face balance-sheet trouble if they cannot generate loans quickly.

First Manhattan expects the companies already in the business to start showing signs of that pressure.

"Some direct [banking] competitors will slow their growth, because of limits on their ability to profitably invest the high-rate deposits gathered," according to the report. "We already have seen evidence of some players 'backing off' prior price leadership positions."

However, the temptation to start an online deposit channel is high, because of its low overhead and the difficult deposit-gathering environment. Mr. McCormick's team estimates that 2.5% of all U.S. consumer and small-business deposits are in online accounts.

"Direct banking may present the most serious threat to retail banking incumbents in decades," according to FMCG

"Specialty Units Enhancing Some Banks' Earnings"
American Banker, March 9, 2007
Theo Moumtzidis, a managing vice president at First Manhattan Consulting Group in New York, said the nontraditional products and services banks offer should fit their overall business model.

For example, if a bank has built its brand on convenience - branches open seven days a week until midnight and call-center employees trained to provide immediate answers - it should not add specialized insurance products that front-line employees do not understand, he said.

"A bank has got to have a clear value proposition - the best rates on bankrate.com or the most convenient branches - and any additional products have got to support that value proposition," Mr. Moumtzidis said. "If not, there will be a big impact on additional service, because the bank is just making things more complicated."

"Banks Struggle to Turn Satisfaction Into Sales"
Australian Financial Review, February 19, 2007
Pretty well all the banks today subscribe to the mantra "satisfied staff, satisfied customers, more sales" and the importance of having precise goals.

Yet one of the interesting findings from First Manhattan Consulting Group - ANZ's favourite consultant - is that satisfied customers are not enough to generate sales. Moreover, banks cannot build strategies, or even marketing campaigns, around customer satisfaction.

Satisfied customers need to be a given but a bank's products and services must be tangibly different .

"What is your 'Financial Personality'"
Bankrate.com, January 26, 2007
Sometime this year, Experian -- the credit score folks -- and First Manhattan Consulting Group will roll out "Financial Personlities," which they tout as "the industry's first comprehensive segmentation and scoring system for specific types of financial services, including credit card, home equity and mortgage." This isn't going to be used to evaluate you as a good or bad credit risk. It is so that marketers can identify who's likely to take out a home equity loan or a new credit card.
"Experian and First Manhattan Consulting Group Launch Data Scoring Service"
Prism Insight, Novemer 28, 2006
"Financial personality scores were developed to address the absence of category-specific market segment scoring systems that could meaningfully inform initiatives ranging from line of business strategies to direct marketing campaigns," said in a statement David Tetenbaum, managing vice president of FMCG."
"Assessing Business Line M&A: ROE, Efficiency, and the Core"
American Banker, November 27, 2006
"Roundtable interview with Jim McCormick, Mark Fitzgibbon dir of research for Sandler O'Neill, Andy Senchak, Pres Corp finance KBW & John Chirin Head of Fin Institution M&A at JP Morgan topic: business line M&A.

McCormick: Notwithstanding that, I get calls from bank CEOs that say, "Come on in here, Jim. We need some work. We've got to shift our business mix around to get our efficiency ratio up." And the first thing I say to them is, "Well, let me show you the analysis that suggests that this infatuation with a low efficiency ratio is misguided.""

"Banks Can Fiddle With Closely Watched FDIC Deposit Data"
Dow Jones News Service, November 21, 2006
"Simply looking at the FDIC's data "massively" overstates the big banks' New York retail presences, said James M. McCormick, president of First Manhattan Consulting Group. He thinks the problem has more to do with shoddy Wall Street analysis of FDIC numbers than with banks that "intentionally goose their data.""
"Business 24/7 Helps BofA Recommit to Small Biz"
US Banker Magazine, November 1, 2006
"Remote-deposit capture is another tool that will become a major lure for small businesses, says Gordon Goetzmann, managing vp at First Manhattan Consulting Group.

Banks will likely make funds available sooner for companies using remote deposit. He says that small and mid-sized banks, in particular, already are easing their funds-availability polices for small businesses.

Another service he expects to increase is check-guarantee, where a business agrees to accept slightly less than the face value of a check in return for the guarantee that it will be honored at the bank, even if the person who wrote the check doesn't have the funds in his account.""

"ANZ Lure: Convenience"
Financial Review, October 30, 2006
"McFarlane refers to research by what he terms- the best banking consultancy in the world- that further convinces him ANZ's strategy of concentrating on revenue generation while investing in customer service is right.

The consultancy is First Manhattan Consulting Group, whose research is summarized in two papers, "Drivers of bank shareholder value and implications for top management's agenda" and "Looking in the rear-view mirror? Focusing on the wrong road signs?".

First Manhattan Consulting is also the alma mater of ANZ's head of personal banking, Brian Hartzer, and personal banking was the highlight of the ANZ result.

FMCG tested more than 50 variables to develop its maxims. "Our analysis highlighted the importance of organic revenue growth as a key differentiator," the consultancy found.

Moreover, in the sample of regional American banks analysed - banks not dissimilar to full-service Australian banks - a surprisingly wide variation in performance was found.

"Our analysis implies that for regional franchise banks the market values the ability to grow attractive revenue organically more than any other driving characteristic," FMCG said. "Improvements to efficiency may be nice to have, but there are limits."

A good measure, which ANZ has adopted, is the retailer's favourite of same-store revenue growth.

"Retail franchise banking continues to be a business with high return on equity and low risk," First Manhattan Consulting said.

"We have noted in the past that even modest organic growth in retail franchise banking can warrant an implied price-earnings ratio of 20 per cent or more for this line of business, given its favourable risk-versus-return characteristics. Consequently, generating more business in existing branches is highly valuable.""

"ANZ Has Plenty of Momentum"
Financial Review, October 27, 2006
"First Manhattan Consulting's Gordon Goetzmann floored McFarlane a few years back when he told him what he needed to outperform was a strategy, to which he replied: "But don't all banks have a strategy?" The answer was: "No, they all do the same things and what you need is a tangible reason for customers to want to come to you instead of the others.""
"A Hipper Zion Says 'ilavayou' to Young People"
American Banker, October 17, 2006
"Gordon J. Goetzmann, a managing vice president at First Manhattan Consulting Group, said many banks hawk checking accounts and credit cards on college campuses, but very few take the time to understand Gen Y and develop a comprehensive and targeted program like Zions'. Gen Y is worth the effort, he said."
"Unsecured Lines: Worth the Risk"
Small Business Banking News, August 2006
"Though it may be considered risky, the move by BofA is actually a sensible decision, because it allows the bank to lure deposit volume, said Theo Moumtzidis, a managing vice president of New York based First Manhattan Consulting Group.

“Up to a certain amount of money, lenders can make decisions primarily based on borrower credit reports, Moumtzidis said.

Although small business owners, as a population, tend to be conservative and borrow infrequently, he said, it is a lucrative segment for banks. “These types of (small business) customer are attractive because of their deposits”.

...............The available access to credit is a key driver for a small business client when choosing a bank”, Moumtzidis said. By offering this line of credit , which a business can access or choose not to access without incurring penalties, BofA is luring deposits. “It’s a foot in the door” he said."

"In Focus: Avoiding Rate Competition Gets Harder"
American Banker, August 11, 2006
"James M. McCormick, the president of First Manhattan Consulting Group of New York, said that normally about 30% of households are interest rate-sensitive but that these days the percentage could be as high as 50% because of the steep, rapid rise in rates on relatively short-term certificates of deposit."
"Wanted: Deposit Specialists"
American Banker, August 9, 2006
"Some in the industry worry that creating a separate position to focus on deposits might promote "silo" thinking, but Theo Moumtzidis, a managing vice president at First Manhattan Consulting Group in New York, defended the approach. He said more companies should designate someone to pursue the "big untapped opportunity" in commercial deposits.

"Traditionally, the commercial business is focused on loan generation," he said. "It's no accident that you often hear people who are commercial bankers actually call themselves commercial lenders. Deposits are an afterthought."

The deposit-gathering positions that are starting to pop up at regional and community banks will help them bring in business customers who might have been overlooked in the past - those with cash on hand and no need for a loan, Mr. Moumtzidis said.

"For commercial lenders, it's actually a big step for them to go out and gather deposits. It's a different sales process," he said. "People who are good at developing loan demand might not be good at developing deposit demand."

"The reason why it's tougher to gather deposits is, in the same time period, many banks got religion about the importance of deposits," he said. "Now there are even banks out there trying to buy deposits, offering $100 in cash for someone to come and open an account.""

"Why the Jump in Big-Bank Fee Revenue?"
American Banker, August 7, 2006
"James McCormick, the president of First Manhattan Consulting Group, said gains from fee hikes "are offset by higher attrition." Service charges have been falling since 2003 and are now back at levels last seen in 2000, Mr. McCormick said. Banking companies would rather rely on cost cuts than fees to make up for slow net interest income growth, he said."
"Interest Rates Get Mixed Reviews"
The Patriot-News, August 6, 2006
"There's no doubt that everyone's feeling the pressure right now," said Gordon Goetzmann, a managing vice president at First Manhattan Consulting Group, a financial-industry consulting firm in New York City.

Banks could react by cutting expenses, such as for marketing and travel, Goetzmann said. As competition intensifies, banks also might have to sharpen service, which is one way they can compete without having to offer the best interest rates, he said."

"Facilities Tell Story of Merger Integration"
Banking Strategies Magazine, August 4, 2006
"Gordon Goetzmann, co-leader of the retail practice for the New York City-based First Manhattan Consulting Group, says “better acquirers realize that you don’t get a lot of meaningful lift [in revenues] from a significant renovation,” except in some certain cases where you’re expanding drive-through lanes or expanding parking for customers."
"Where's The Innovation"
Banking Strategies Magazine, July / August 2006
"When consultant James M. McCormick thinks about innovation in banking, he thinks of distinctive service-oriented business models that lead to improved revenue growth.

Cherry Hill, N.J.-based Commerce Bancorp, for example, has extended its already extensive service hours and added branch hours on Sundays in effort to live up to its motto of being “America’s most convenient bank.” Once Commerce gets customers in the door, it wants to bowl them over by providing what it calls a “wow” level of service, which is yet to be matched by many other players in retail banking, says McCormick, president of First Manhattan Consulting Group in New York City.

Commerce’s ground-breaking service approach is supported by an extensive training program — the bank runs its own “university” akin to those run by powerhouse retail brands like Disney and McDonald’s. Commerce branches rely on an open floor design, which allows for employees to more quickly and easily make eye contact and then verbal contact with customers, McCormick says.

Similarly, Seattle-based Washington Mutual Inc. has stepped out of the box by earnestly cultivating an image as the “anti-bank” bank in order to engage consumers dissatisfied with conventional offerings, McCormick says.

These service-oriented advances align with the general trend of moving from a growth strategy based on cutting costs to one built on winning over new customers, McCormick says. He adds that the select few banks that can use their innovations — in design, training and product offerings — to distinguish themselves based on the power of their service are reaping the rewards in additional customers and deposits."

"Citi Eyes Biggest Push Yet; Banking Giant Focused on Branches, Takeover"
Crain's Chicago Business, June 26, 2006
"'I don't see a lot of differentiation from any of these banks,' says Gordon J. Goetzmann, co-head of the retail banking practice at First Manhattan Consulting Group in New York. 'They're all going after the same customers.'"
"Vernon Hill vs. The Curve (CommerceBancorp.) (Cover Story)"
ABA Banking Journal, May 1, 2006
"Commerce resonates with the person who says, 'I want a bank that cares about service and my needs as a consumer'," says James McCormick, president, First Manhattan Consulting Group, New York. The consultant says price sensitivity is quite strong among about 30% of consumers, leaving many prospects for the service-oriented bank."
"Strategy: Decentralized Banks Post Impressive Deposit Growth"
American Banker, June 20, 2006
"Centralization has gradually become the prevalent model thanks to factors including mergers, advancements in technology, and management by product line, said James McCormick, the president of First Manhattan Consulting, a New York bank consulting firm. From mid-2002 to mid-2005, Synovus' deposits grew at a compound annual rate of 8.4%, and Cullen/ Frost's at 7.2%, more than double the top-150 average, according to FMCG. Mr. McCormick said that theoretically, a bank of any size bank can use a decentralized approach. The challenge is finding experienced people committed to "the long-term role of being the banker in the community" rather than climbing the corporate ladder."
"Using Direct Marketing to Attract Deposits"
American Banker, May 16, 2006
"Bankers are realizing that targeted mail containing segment-specific language is effective in attracting profitable deposit-rich accounts. Banks are now using this technique to generate returns of more than 450% on their investments. Banks of all sizes can purchase and quickly deploy new third-party analytics and tested messages to improve same-store deposit growth, a key driver of shareholder value. In a study by my firm, annual growth in shareholder returns averaged 26% from 1999 to 2005 for regionals in the top 20% in same-store deposit growth - but only 5% for those in the bottom 20%. The first group increased same-store deposits 9% in the average year; the other's were stagnant...... Full article by Robert M. Tetenbaum"
"Going Online for Savings"
New York Times, May 5, 2006
""Obtaining a material amount of deposits requires being near the top of the list of rates offered at any given time," said James M. McCormick, president of the First Manhattan Group, a banking consultancy."
"Toward a Better (and Better Selling) Call Center"
American Banker, March 28, 2006
“Customers often have a bad time with call centers: They get lost in the maze of automated menus. They linger on hold, with no clue to how long they will wait. They are bounced from agent to agent, waiting each time in the back of the queue. They are asked to repeat information already provided. They get wrong or conflicting answers. People who call in because they are interested in opening an account - sometimes with hundreds or thousands of dollars - also get poor service. They get agents who cannot describe a product's key features and sell its advantages. They are transferred to a new-account team that is poorly staffed or operates on a limited schedule. (In recent mystery shops, over 50% of our calls to open an account were put on hold for more than 10 minutes”....full article by Gordon J. Goetzmann and Theo Moumtzidis
"FMCG on Banking: What Really Drives Shareholder Value"
Bankstocks.com, March 27, 2006
What strategy should a bank’s management follow to maximize shareholder value? To find the answer to that question, we recently looked at the valuations and shareholder returns of a relatively homogenous subset of 100 regional banks (excluding “processor” banks such as State Street and Mellon and money center banks such as Citi and J.P. Morgan Chase), and correlated that data to a slew of operating statistics, ranging from efficiency ratios to fee income. In addition, we divided the group into banks that have grown revenues and earnings primarily through organic means (the “Organics”) and those that have relied more on acquisitions (the “Acquisitives”). When we were done with our analysis, we concluded that shareholder value is driven primarily by a few performance metrics, and that a key one is often not monitored regularly by banks, nor tracked or analyzed by most industry analysts.
"Redefining Customer Service"
Bank Director Magazine, 4th Quarter 2005
The problem started when Linarducci inquired about an account balance over the phone. The senior analyst and bank mystery shopper with First Manhattan Consulting Group in New York was “up-sold” on a new savings account that promised to yield an impressive interest rate.The rep assured Linarducci the transaction would only take “a few moments” to complete and then unexpectedly transferred him to an offshore call center, where he waited on hold for 25 minutes. The language barrier made it impossible for Linarducci to be comfortable enough to authorize the new account. “The second rep kept referring to my money as rupees and I kept telling him dollars,” he says. “Even though I corrected him, he kept referring to the amount I was going to transfer as rupees, not dollars. We were talking two different amounts.”
"Banks Keep Interest Rates Lofty"
Wall Street Journal, January 16, 2006
"I see the competition for deposits as being intense no matter what the Fed does," says James McCormick, president of First Manhattan Consulting Group, which specializes in the financial-services industry.
"Retail Strategies: Despite Losses, Banks Still Run School Branches"
American Banker, December 13, 2005
Theo Moumtzidis, a vice president in the retail banking practice of First Manhattan Consulting Group in New York, said a school branch is not the only way to produce good will through association with a local high school. Bankers can sponsor athletic teams, speak about finances to students on their way to college, or make bank space available for school events such as car washes to raise money, Mr. Moumtzidis said.
"Case Study: Fast-Food Formula Inspires Integrity's Drive-Thru Design"
American Banker, November 15, 2005
About 40% of a typical branch's customers use the drive-through once a month, said Gordon Goetzmann, the managing vice president of First Manhattan Consulting Group. Most service complaints involve speed, Mr. Goetzmann said.
"Retail Success Drives Most Banks' Stock Price"
American Banker, November 15, 2005
"Five years ago FMCG suggested that the industry did not respect retail franchise banking because it was seen as a mature, commodity service with low growth prospects. But we had an alternative view after calculating the service's warranted-price-to-earnings ratio, based on modern finance calculations, reflecting the business' high return on equity and low risk. Since then some retail banks have invested in improving their street-corner value proposition."
"Redefining Customer Service"
Bank Director Magazine, 4th Quarter 2005
"Tell employees what is expected of them: While a clear definition of their tasks is important, says Theo Moumtzidis, vice president for First Manhattan Consulting Group, he cautions against training people so that they are too constrained by their roles. “Give them a certain level of power, and trust them to solve problems.” Give people the tools to succeed: First Manhattan Consulting Group execs say one big mistake banks make is launching services and products that even bank staffers have a difficult time describing. If the bank staff can’t explain it, they won’t be able to sell it."
"Deposit Powerhouses Talk About Changing Tactics"
American Banker, November 8, 2005
"James M. McCormick, the president of First Manhattan Consulting Group of New York, said his analysis of FDIC deposit data for the 12 months that ended in June shows the industrywide average same-store deposit growth was 3%-4%. He said the "top-of-the-line players" are achieving growth of 10%-20% in mature branches, which he defines as those open at least six years."
"Thinking Locally At Citigroup"
Business Week, October 24, 2005
""Retail banking economics are overwhelmingly dominated by deposits,'' says James M. McCormick, president of First Manhattan Consulting Group in New York."
"Customer Service Comeback Boosts Satisfaction Ratings"
American Banker, October 18, 2005
"The best banks have "good old-fashioned respect for you as a customer nonstop," Mr. Goetzmann said. "You walk into a branch and someone actually looks at you. Or they wave their hand at you while they're on the telephone when you walk in. Or a person at a desk stands up and greets you. "They are happy to see you. They are respectful of your time. That's what you expect in other retail businesses; in banking it's no different. The last thing you want to do is wait." Banking is a commodity business, he said, and banks can differentiate themselves only through service - "people, speed, and appreciation for the customer's business." "It's all conveyed through people," Mr. Goetzmann said.
"In Focus: Challenges Mount, and So Do Industry’s M&A Expectations"
American Banker, October 14, 2005
When and if the floodgates open, bankers would probably find themselves overpaying for lagging franchises, according to James M. McCormick, the president of First Manhattan Consulting Group. With business conditions forcing banks to sell, due diligence is now more important than ever before, he said. “In the world of acquisitions, it’s surprising that not enough analysis is done to determine what the revenue momentum is of the candidate,” said Mr. McCormick in a recent interview after the release of his Oct. 7 white paper “Shopping to Buy a Bank? Should Your Due Diligence Be More Diligent?” ...... Mr. McCormick said acquirers typically fail to achieve improvements in their efficiency ratios after deals not because they don’t cut costs, but because revenue sags.
"FMCG on Banking: Shopping to Buy a Bank? Make Your Due Diligence More Diligent!"
Bankstocks.com, September 29, 2005
"New FMCG analysis shows that a key reason many bank acquisitions fall short of expectations is that buyers do not uncover organic revenue growth problems at the seller. Consequently, while agreeing to a deal price, the acquirer’s management does not fully appreciate that they are implicitly signing up for a heroic turnaround of an underperforming institution." - James M. McCormick
"Visa, MasterCard Grid for a Showdown"
Electronics Payments Week, September 27, 2005
If interchange starts being based on actual costs for required functions, and they’re forced to go below 1 percent--and these are all ifs—you have to believe a number of things will happen," says Andrew Dresner, vice president, First Manhattan Consulting Group.
"Complexity Debilitates the Frontline"
Banking Strategies Magazine, September / October 2005
"Corporate pursuit of “best practices” can proliferate within an institution to the point that frontline staff becomes over-burdened, confused and distracted. Bankers need to diagnose and then rectify the problem." - Gordon Goetzmann
"From Their Home to Yours: How to Reach the Home-Based Entrepreneur?"
Banking Strategies Magazine, October 2005
"There is an ample opportunity for banks with home-based businesses,” says Gordon Goetzmann, managing vice president for First Manhattan Consulting Group. “Many of the businesses need help with better managing their cash, such as separating out payments better for tax purposes, and banks can do a lot to help them and develop strong relationships along the way.”
"Wachovia to Purchase Westcorp for $3.42 Billion"
Associated Press, September 12, 2005
''What you are seeing here is a number of banks looking to step up their origination of higher-yielding loans,'' said Gordon Goetzmann, of First Manhattan Consulting Group, which advises banks.
"Shifting the Risks May Head Off a Meltdown"
Financial Times, September 6, 2005
Richard Dorfman, a well regarded analyst of the GSEs at the First Manhattan Consulting Group, says: "The OFHEO is coming to the view that the competency of risk management at the Enterprises has become quite satisfactory, even though the report references the need to improve and elevate risk management."

However, as Mr Dorfman says: "One form of risk management begets another form of risk."

"Tales of the Tape: Harbor Florida Bancshares Looks Ripe"
DOW JONES NEWSWIRES, August 17, 2005
"The recipe that they're serving up in their branches is resonating with folks," said Gordon Goetzmann, managing vice president at First Manhattan Consulting Group, a management consulting firm that serves financial institutions.

Goetzmann said Harbor Florida's branches, when compared with competitors in the same zip codes, readily compete with and beat larger rivals 80% of the time for new customers. He said Florida's top 10 banks have lost 14 percentage points of market share collectively to Harbor Florida and its peers over the last six years.